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Will the dating app live up to the hype?

eHarmony is a paid dating website and app that some people love and that others love to hate. It started in the year 2000 as an online dating site, with a unique vision of bringing people together through compatibility testing. It is privately owned, with the help of large investors, and was founded by clinical psychologist Dr. Neil Clark Warren and his son-in-law.

eHarmony is not like Tinder, PlentyOfFish, or OkCupid. It’s not even like Bumble or Zoosk. In fact, eHarmony may not be like any of the dating sites you’ve tried so far, though many have mimicked its algorithm-style personality testing. The site is geared for those in search of monogamous lasting relationships or marriage and has had its share of controversy due to its focus on straight unmarried couples.

A U.S. court had to intervene over eHarmony’s refusal to cross-promote its site for gay matches and, due to that, it now promotes its same-sex sister site, Compatible Partners .

The History of eHarmony:

eHarmony’s marketing is geared around its algorithm-based personality testing, which is supposed to lead to better compatibility and matching. In the United Kingdom, the ASA (or Advertising Standards Authority), has banned the site from claiming it has ‘science-backed matching, concluding that eHarmony’s odds are not substantially better than on other dating sites.

eHarmony stands by its belief that users who marry through their site have more successful matches. While users may not realize the significance of questions about their values and beliefs, emotional tools, mental health, and more, they are continuously being computed by an algorithm. eHarmony doesn’t operate off the idea that opposites attract but believes compatibility leads to longer-lasting love. Sigue leyendo